Fitness Influencer Jen Selter Suffered A Wardrobe Malfunction Preparing For Halloween


Fitness influencer Jen Selter has been doing her thing on social media for a decade. She started her Instagram account back in 2012 with the goal of showcasing her body.

Her focus on fitness and butt selfies, or “belfies” as she calls it, helped her garner millions of followers over the years. The 29-year-old now has more than 13.5 million Instagram followers and has expanded to other social media platforms.

The self-proclaimed OG influencer still has the ability to go viral after all these years. She proved it with a recent TikTok video of her getting 8.7 million views as she got ready for Halloween.

Jen Selter/TikTok

Jen Selter influences at the highest level

Jen used a pumpkin as a prop to complete a quick workout in a one-piece outfit and knee-high boots. As the “fail” in the video indicates, the training did not go as planned.

She suffered a wardrobe malfunction in the viral video when her one-piece outfit came undone mid-squat. The malfunction happened while she was holding a gourd over her head.

Jen noticed the success of her “Fail” video on TikTok and decided to share a version of it with her followers on Instagram.

She captioned the Instagram version, “Since this is going viral on Tik Tok why not repost on the gram…at least I didn’t drop the pumpkin.”

I don’t know which is more impressive.

The fact that Jen is still producing viral content a decade from now, or the fact that she didn’t drop the pumpkin when her one-piece suit let her down. You can’t go wrong with either option.

A little more obvious is the strength of their recipe for success. That’s about as solid as it gets and she still wouldn’t create viral content without it. Here’s a look at some of the results of this formula:


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